![]() Going deeper into existing cities will be key," Kapoor told TOI. Now, we will have to bring different use cases to the table, add different kind of services. He said that identifying consumer needs and creating more use cases like this should be the way for big startups like Swiggy to build on its growth. Tapping into the trend, Swiggy's strategy now would be to further capitalise on this by widening the selection of restaurants within the late-night delivery category across cities, expanding the choice for consumers, said the company's CEO Rohit Kapoor. ![]() These orders now constitute 8.5% of all food orders on Swiggy, driven largely by tier-1 cities, where students and young people from different parts of the country relocate for academic and work-related purposes. ![]() Food delivery app Swiggy said people are ordering burgers, pizza and biryani after 11pm, resulting in a 23% surge in such orders. NEW DELHI: Late night binging is on the rise.
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